Tadlace for Sponsors

Turn Your Sponsorship Into Qualified Leads

You already paid for the audience. One QR code turns the people in that room into leads you can follow up, sends their rewards automatically, and gives you a report you can show the person who signed the cheque. It works at your own booth, and on a screen you will never stand next to.

Book a Campaign Try It Free

Sponsoring something in the next few months? Get in touch 4–8 weeks out and we’ll build the campaign with you.

Everyone who scans appears by name, while the room fills up.

Behind your stand, or on the main screen between sessions.

Hosted by

Your brand

yourcompany.com

Test Your Payments IQ

10 questions

Scan me

Or open the link

tadlace.com/yourbrand404011

Joining now0

Waiting for the first scan…

Nobody has scanned yet.

PIN 404011Scan to join10 questionstadlace.com/yourbrand

What happens to the people your sponsorship reached?

For most sponsors the honest answer is: a stack of business cards, a half-filled signup sheet, and a spreadsheet somebody types up three days later. By the time anyone follows up, nobody remembers who was worth calling. And if you sponsored without sending a team, there is not even a stack of cards.

The sponsorship was never the expensive part. Wasting the audience it bought you is.

Two ways to run it

You are at the event

Your team is on the stand, the code is on the counter and the banner, and the standings are on the screen behind you.

✓One code on the counter, the banner and the badge
✓A live leaderboard pulling a crowd to your stand
✓Your team qualifies people while they are still playing

You sponsored, but you are not there

Nobody from your team is in the hall. Ask the organizer to run your branded graphic and QR code on the main screen, in the program, or on the badge, and the campaign works without you.

✓The organizer displays your branded graphic and code
✓Attendees take part from their seat, on their own phone
✓Same leads, same segments, same post-event report

How a Tadlace Event Campaign Works

Five steps, and none of them need someone from your team standing there.

01
Scan
Attendees scan your QR code, wherever it is: the booth, the banner, the badge, the program, or the screen on stage. No app, no download.
02
Engage
They take part in a branded interactive experience built around your product, not a clipboard and not a form nobody wants to fill in.
03
Qualify
The questions themselves do the qualifying. Every answer reveals role, company type, need, and buying intent.
04
Capture
Contact details are exchanged for a reward worth having, so people hand them over willingly and accurately.
05
Follow up
Your team gets segmented, qualified leads in the CRM they already use, while the conversation is still warm.

What’s in the Campaign

Everything below is part of the product, not a services engagement you have to scope separately.

Branded interactive experience

Your logo, your colors, and your company name in the join link. It reads as your activation, not as software someone bolted on.

Custom Branding

QR code distribution

One code for the booth, the banner, the badge, and the organizer's slide. Print it once and it keeps working across the whole event.

Live Hosting

Qualification & segmentation

Tag your answer options and every participant sorts themselves into a segment as they answer. No survey, no manual review.

Question Tags

Rewards that earn the opt-in

Discount codes, vouchers, guides, or booking links delivered automatically the second someone qualifies.

Reward Automation

Live leaderboard

Put the standings on the screen behind your stand, or on the main screen between sessions. A crowd around a leaderboard is the cheapest advertising at the venue.

Leagues

Straight into your stack

Qualified leads land in Slack, HubSpot, Sheets, or your CRM as they come in. Zapier handles the delivery, with no engineering work.

Automation

Custom branding

That Screen Is Yours, Not Ours

Every slot on the join screen belongs to whoever is hosting the campaign. On yours that means your logo, your company name and your website, alongside your colors and your background. Your name goes in the join link too, so attendees type a URL that reads like you rather than a PIN nobody remembers.

Your logo and company nameYour colors and backgroundtadlace.com/yourbrandNo “Powered by Tadlace” on premium

Custom Branding

Post-event report

Report on the sponsorship, not the quiz

When the stand comes down you need something to show the person who signed off the budget. Tadlace gives you participant-level analytics and an AI summary you can hand over as-is, so the conversation is about what the sponsorship produced.

AI Analytics & Reports

What the report covers

✓Total participants
✓Emails captured
✓People segmented
✓Capture rate
✓Completion rate
✓Audience segments
✓Recommended follow-up actions

Pay for the Event, Not the Year

A sponsorship is a date in the calendar, not a subscription. Event plans raise the capacity of a single session so one activation can take a whole hall, then lapse when the event is over.

Event Basic

$45

Host 300 participants in one session

A one-day conference, a launch, or a single activation.

Event Pro

$80

Host 1,000 participants in one session

A main-stage session, or a multi-day conference.

Event Premium

$110

Host 2,000 participants in one session

A large conference, festival or campus event.

Each event plan is a one-time purchase, active for 30 days, and includes everything in Premium. Buy one from Settings → Billing in your workspace, or talk to us if your event is bigger than 2,000 people.

Built for the Teams Paying for the Sponsorship

If your marketing budget includes a sponsorship line, this is for you, with or without a stand.

Fintech & paymentsBusiness banking & lendingB2B SaaSInsuranceConsumer brandsEvent organizersExperiential agencies

Running a campaign on your own channels rather than someone else’s event? See Tadlace for Marketing.

Running the event yourself and want the whole room taking part? See Tadlace for Events.

Run events for a living? Organizers and agencies use Tadlace as the data layer underneath activations they already sell. Talk to us about partnering.

Your next sponsorship should leave you with more than a logo placement

Tell us which event you’re sponsoring and what you want out of it. We’ll show you exactly how the campaign would run.